What is Public Relations?
Public Relations (PR) is a type of marketing, also referred to as “earned media.” It is when a publication or broadcast outlet (TV or radio) talks about your company. As a PR agency, our job is to share your story with journalists and encourage them to write an article about you or have you on their radio or TV show. When they do, you have “earned” your media story.
How is PR different from Advertising?
If PR is “earned media” then advertising is “paid media.” An ad happens when you purchase space which you use to share information about your company. PR is when a journalist or TV show talks about you in an organic manner.
Why choose PR?
First, advertising is expensive! It can cost tens of thousands, hundreds of thousands, or even millions of dollars buying ad space. Our PR firm is very reasonably priced (see below) so you will be saving money. Secondly, journalists are “trusted sources.” Imagine you are reading a magazine. Do you focus more on the ad or on the story you’re reading? The story, of course! As such, the CONTENT in a magazine written by a journalist about you is 3x more valuable than an ad of that same size (Source – PR Daily)
What are the risks?
Hiring a PR company is a risk because there are no guarantees. We can’t promise you a full feature in the New York Times no matter how much you pay us, because that’s not how the media works. Instead, our job as your PR firm is to share your story in a powerful, compelling, and aggressive way with the media. They either take the bait or they don’t. But we have strong testimonials and a proven track record of consistent placements.
Where are some outlets Sarah Rose PR has placed clients?
CNBC, Forbes, Huffington Post, LA Times, Washington Post, Entrepreneur, Investor’s Business Daily, Tech Crunch, San Francisco Chronicle, Fox Business News, and more! Check out our portfolio here.
What’s Sarah’s background? Is it just her or does she have any other employees?
Before launching her PR company, Sarah worked as a journalist. She was on staff at Us Weekly in Los Angeles and then freelanced for a variety of west coast publications. In addition to running her PR firm, she teaches PR to entrepreneurs at University of Maryland Baltimore County’s Cyber Incubator. Sarah’s team consists of Jillian Ellis, Account Executive, and several freelance publicists who support their research, pitching, and writing efforts.
Can they get me local press if they are not located in my city?
Yes! We have clients all over the country! We have gotten local coverage for clients from Mississippi, to Oakland, CA, to New York City, to Baltimore. In today’s cloud based economy, it’s not essential to be local to get the job done.
What other services do they offer?
Brand partnerships, panel placements and speaking opportunities, event production, social media management, social media marketing, email marketing, blogging and content marketing, celebrity partnerships and outreach, college ambassador programs, guerrilla marketing campaigns, and media buying.
What does Sarah Rose PR cost? And what are the terms of the agreement?
Our retainers start at $1500 a month and most campaigns require a 3-month minimum.
Why should I choose Sarah Rose PR over another firm? Particularly one that specializes in my industry?
1) Sarah Rose PR is the best deal on the market. $1500 retainer per month is the lowest you will find guaranteed for the top quality we provide. The industry standard is $5000 for a minimum of 5 months.
2) Other PR firms lock clients in for 5, 6, 7 months, even years! We don’t believe in that. Most companies, in our opinion, are not in need of regular media outreach. Instead, they need a burst of coverage. Similarly, the media is not interested in writing about the same stories over and over again. Why fight a losing battle? We do our best in an efficient, brief period of time. Then we’re happy to part ways until you need us again, whether that’s next quarter, next year, of 5 years down the line!
Email us to set up a phone call at email@example.com. We’ll discuss your PR needs, what makes you unique, and uncover your “story.” After our call, if desired, we will send you a proposal. Once that is approved, we will send you an agreement. Services to begin on the first of the next month, unless there’s a breaking news item that needs attention ASAP.