What is Public Relations?
Public Relations (PR) is a type of marketing, also referred to as “earned media.” It is when a publication or broadcast outlet (TV or radio) talks about your company. As a PR agency, our job is to share your story with journalists and encourage them to write an article about you or have you on their radio or TV show. When they do, you have “earned” your media story.
How is PR different from Advertising?
If PR is “earned media,” then advertising is “paid media.” An ad happens when you purchase space which you use to share information about your company. PR is when a journalist or TV show talks about you in an organic manner.
Why choose PR?
Firstly, advertising is expensive! It can cost tens of thousands, hundreds of thousands, or even millions of dollars to buy ad space. Secondly, journalists are “trusted sources.” Imagine you are reading a magazine. Do you focus more on the ad or on the story you’re reading? The story, of course! As such, the CONTENT in a magazine written by a journalist about you is 3x more valuable than an ad of that same size (Source – PR Daily).
What are the risks?
Hiring a PR company is a risk because there are no guarantees. We can’t promise you a feature in the New York Times no matter how much you pay us, because that’s not how the media works. Instead, our job as your PR firm is to share your story in a powerful, compelling, and thorough way with the media. They either want to write about you or they don’t. However, we have strong testimonials and a proven track record of consistent placements.
Where are some outlets Sarah Rose PR has placed clients?
CNBC, Forbes, Huffington Post, LA Times, Washington Post, Entrepreneur, Investor’s Business Daily, Tech Crunch, San Francisco Chronicle, Fox Business News, and more! Check out our portfolio here.
What’s Sarah’s background? Is it just her or does she have any other employees?
Before launching her PR company, Sarah worked as a journalist. She was on staff at Us Weekly in Los Angeles and then freelanced for a variety of west coast and national publications. In addition to running her PR firm, she teaches PR to entrepreneurs and marketing executives at places such as the University of Maryland Baltimore County’s Cyber Incubator and the Department of Homeland Security. Sarah’s team consists of several full and part time employees, as well as freelancers who support us with graphic design, copyediting, and other essential jobs.
Can they get me local press if they are not located in my city?
Yes! We have clients all over the country. We have gotten local coverage for clients from Mississippi to Los Angeles to New York City to Baltimore. In today’s digital world, it’s not essential to be local to get the job done.
What other services do they offer?
Social media management, social media advertising, email marketing, blogging and content marketing, influencer marketing, grassroots programs, college ambassador programs, graphic design, videography, photography, and guerrilla marketing campaigns.
What does Sarah Rose PR cost? And what are the terms of the agreement?
Every campaign is priced differently depending on the size and scope of the project.
Email us to set up a free consultation at [email protected]. Afterwards, if desired, we will send you a proposal. Once that is approved, we will send you an agreement.